OUR
FOUNDER
"I was adopted into a white family, and when looking through my childhood pictures, I noticed my hair transitioning from its natural thick and curly state when I was a baby, to it almost being dead-straight 24/7 as I grew into my teens.
My aunt is a hairdresser, so I assume she just took it upon herself to do my hair. I let her do whatever she wanted, I was so young I didn’t know any different about my hair (and I don't think they did either).
Growing up, it was just hair to me, we all had it? I don't recall my mom or my aunt making me feel as though my bushy, natural hair was ugly. For them, relaxing, straightening or blow drying it just meant less time trying to get me dressed and ready for anything. It was simply just convenient - for them. At some point in high school I actually forgot what my natural hair texture was like, because I just straightened it every single day.
For the past 4 years I’ve been on a very emotional hair journey, just trying to revitalize and bring back my natural curls, and it just made me realise that each person has their own story or "hair journey" that is often marked by struggles stemming back to childhood.
I want to play a part in changing that."
OUR
FOUNDER
"I was adopted into a white family, and when looking through my childhood pictures, I noticed my hair transitioning from its natural thick and curly state when I was a baby, to it almost being dead-straight 24/7 as I grew into my teens.
My aunt is a hairdresser, so I assume she just took it upon herself to do my hair. I let her do whatever she wanted, I was so young I didn’t know any different about my hair (and I don't think they did either).
OF
ROOTS
Animal hair elastics (Pack of 6)
R45.00
Cartoon hair elastics (Pack of 6)
R45.00
