
OUR
FOUNDER
"I was adopted into a white family, and when looking through my childhood pictures, I noticed my hair transitioning from its natural thick and curly state when I was a baby, to it almost being dead-straight 24/7 as I grew into my teens.
My aunt is a hairdresser, so I assume she just took it upon herself to do my hair. I let her do whatever she wanted, I was so young I didn’t know any different about my hair (and I don't think they did either).
Growing up, it was just hair to me, we all had it? I don't recall my mom or my aunt making me feel as though my bushy, natural hair was ugly. For them, relaxing, straightening or blow drying it just meant less time trying to get me dressed and ready for anything. It was simply just convenient - for them. At some point in high school I actually forgot what my natural hair texture was like, because I just straightened it every single day.
For the past 4 years I’ve been on a very emotional hair journey, just trying to revitalize and bring back my natural curls, and it just made me realise that each person has their own story or "hair journey" that is often marked by struggles stemming back to childhood.
I want to play a part in changing that."
OUR
FOUNDER
"I was adopted into a white family, and when looking through my childhood pictures, I noticed my hair transitioning from its natural thick and curly state when I was a baby, to it almost being dead-straight 24/7 as I grew into my teens.
My aunt is a hairdresser, so I assume she just took it upon herself to do my hair. I let her do whatever she wanted, I was so young I didn’t know any different about my hair (and I don't think they did either).

OF
ROOTS
read some of our love letters.
We had so much fun! Jodi is delightful and so easy to talk to! We love our products and new accessories too, and can’t wait to play around with different styles!
- Jolene
Jodi is great! She was so helpful in explaining the different products and terminology that we're still getting used to. She was so patient with our numerous questions and took the time to make sure we understood what the haircare routine would look like. We received our starter kit and it's great!
- Brieon
What a wonderful initiative, wish someone did this 20 years ago.
- Direlle
I highly recommend Crown of Roots! Jodi was so helpful and VERY patient with my very active toddler
- Lydia
Amazing workshop with Jodi. So informative and fun. And even with all my silly questions, Jodi took the time to explain and advise. So good to finally get advice from someone who knows what they are doing and not just random advice from everyone. All in all such a worthwhile workshop. Thank you Jodi.
- Tracy
Jodi’s workshop really showed me the different possibilities out there for hair care and hair styles. She broke each style down into easy steps and made them easy to understand and do! And all this was done in a fun and relaxed environment.
- Gabi
Jodi spent more than 3 hours with my 12 and 13 year old son and daughter. They chatted hair, products, styling and adoption! I can highly recommend this! My kids (and I) learnt so much and feel encouraged and armed with the info we need!
- Sonja
We had a wonderful session with Jodi. You were so natural with our tween daughter that she felt really at ease, enjoying the focus on her hair. She has been over the moon putting to practice all her gathered knowledge this weekend.
- Esther
Fabulous Initiative, thank you.
- Xandra
Jodi’s workshop was incredible. Extremely well structured, her approach is thoughtful, with clear instruction and really helpful advice. She is gentle and kind towards the kids (and parents!) and I can’t wait to continue to learn from her. What a unique concept she has developed in Crown of Roots, for which I am very grateful!
- Tanya
Jodi is an incredible human! We did an online haircare workshop with her and she sent us a nice goody-bag and everything! Her presentation was easy to understand and I felt comfortable asking questions. Her passion for black-hair care is contagious. Keep up the great work, Jodi. You are a godsend.
- Rianca
I loved the workshop and learnt a lot. I'm really looking forward to putting what I learnt into practice and improving my daughter's hair. Thank you Jodi.
- Samantha
What a wonderful and special experience. Thank you for your time and patience and loving understanding and for helping me honour my daughter's heritage. I look forward to her growing up being proud of her beautiful hair. Thank you for helping us make this possible.
- Margie
This is exactly what I have been looking for, thank you.
- Chris
The workshop was amazing! Jodi is so knowledgeable and easy to talk to. I learnt so much and feel more equipped to be able to help my little one with her beautiful crown. Jodi is so patient and went through everything step by step which made it so easy to understand. My daughter had such an enjoyable day. I am so thankful to have met Jodi and will definitely be in contact when I am stuck and need a reminder. I am excited about the journey forward with my little one. My daughter is even excited about all her hair goodies and products. It was time well spent and such a spoil! Thank you so much Jodi for sharing your abundance of knowledge with us!
- Lisa
It was such an informative workshop. My baby is still young, and I have not spent a lot of time learning how to care for his hair as he still has his baby fluff. I am such a newbie at everything so I had endless questions. Jodi was both knowledgeable and patient in answering everything. I am so looking forward to my package of hair care products so I can start my new hair care regime with confidence. HIGHLY recommend.
- Tabitha
Your workshop was truly informative and the girls have a new found love for their hair.
- Rudolph
Very informative, Jodi explained the different types of curls and how to care for it, also which products to use and how to use it. We can’t wait for our next workshop when our little one is older, so we can start styling. Highly recommended!
- Alicia
What a pleasure. My daughters hair came out beautifully and Jodi was so good and patient with her. Highly recommend!
- Veronica
We had so much fun and learnt so much. Loved the bag of goodies. Also a great way to meet other adoptive families!
- Jade
My daughter and I had a great time at the workshop. I learnt so much about hair care and styling and it was the first time I’d ever done a style myself. Meanwhile my daughter got to hang out with other kids and was spoilt with delicious treats to keep her sitting whilst I learnt how to do her hair. Would definitely recommend as a great learning and bonding experience for parent and child.
- Natasha